Strategic Marketing
BASIC DATA
course listing
A - main register
course code
MMM5370
course title in Estonian
Strateegiline turundus
course title in English
Strategic Marketing
course volume CP
-
ECTS credits
6.00
to be declared
yes
fully online course
not
assessment form
Examination
teaching semester
spring
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Aine eesmärk on omandada turunduse strateegilise juhtimise mõisted ja käsitlused ja õppida tundma strateegiliste mudelite praktilise kasutust.
course aims in English
Learning strategic marketing terms and basic theories. Developing practical skills on company strategic marketing level.
learning outcomes in the course in Est.
Aine läbinud üliõpilane:
- orienteerub strateegilise turunduse terminites;
- tunneb strateegilise turunduse mudeleid;
- kasutab turundusalast teavet strateegiliseks analüüsiks;
- valib sobivaid mõõdikuid turunduse juhtimiseks;
- püstitab asjakohaseid eesmärke turunduse strateegilises juhtimises;
- langetab strateegiliselt olulisi turundusalaseid valikuid.
- orienteerub strateegilise turunduse terminites;
- tunneb strateegilise turunduse mudeleid;
- kasutab turundusalast teavet strateegiliseks analüüsiks;
- valib sobivaid mõõdikuid turunduse juhtimiseks;
- püstitab asjakohaseid eesmärke turunduse strateegilises juhtimises;
- langetab strateegiliselt olulisi turundusalaseid valikuid.
learning outcomes in the course in Eng.
After completing this course the student:
- knows strategic marketing terminology;
- knows theories of strategic marketing;
- uses marketing knowledge for marketing management;
- selects appropriate measures for marketing management;
- sets appropriate objectives for strategic marketing management;
- makes strategic decisions in marketing.
- knows strategic marketing terminology;
- knows theories of strategic marketing;
- uses marketing knowledge for marketing management;
- selects appropriate measures for marketing management;
- sets appropriate objectives for strategic marketing management;
- makes strategic decisions in marketing.
brief description of the course in Estonian
Kaasaegse turunduse suundumused. Strateegilise turunduse olemus ja süsteem. Strateegilise turunduse mudelid. Strateegilise turunduse juhtimise ja planeerimise protsess.
brief description of the course in English
Marketing development. Nature and system of strategic marketing. Models of strategic marketing. Strategic marketing management and planning.
type of assessment in Estonian
Kirjalikud testid ja kursuseprojekt: Turundusstrateegia
type of assessment in English
Written tests and course project: Marketing strategy
independent study in Estonian
Erialase materjali läbitöötamine
independent study in English
Working with materials regarding the topic
study literature
Hamper, Robert, J. The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans online ligipääs.
Principles of Marketing 19th Edition, Global Edition by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian published by Pearson 2023 (e-book)
Principles of Marketing 19th Edition, Global Edition by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian published by Pearson 2023 (e-book)
study forms and load
daytime study: weekly hours
3.0
session-based study work load (in a semester):
lectures
1.0
lectures
-
practices
0.0
practices
-
exercises
2.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
2024/2025 spring
Agnes Makk, MM - Department of Business Administration
English, Estonian