Business Model Innovation
BASIC DATA
course listing
A - main register
course code
MMM5500
course title in Estonian
Ärimudeli innovatsioon
course title in English
Business Model Innovation
course volume CP
-
ECTS credits
6.00
to be declared
yes
fully online course
not
assessment form
Examination
teaching semester
spring2
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Kursuse eesmärk on anda põhjalik teadmine kaasaegsetest ärimudelitest ja ärimudeli välja töötamise protsessist.
course aims in English
The aim of the course is to gide a detailed knowledge of the contemporary business models and the process of business model development.
learning outcomes in the course in Est.
Kursuse edukalt läbinu:
- nimetab ja kirjeldab olulisemaid ärimudelite raamistikke ning nende üksikkomponente;
- tunneb olulisemaid ärimudeli tüpoloogiaid;
- analüüsib olemasoleva ärimudeleli elujõulisust;
- on võimeline iseseisvalt analüüsima kulu- ja tulumudeli ratsionaalsust ning tegema ettepanekuid selle parendamiseks;
- töötab grupis.
- nimetab ja kirjeldab olulisemaid ärimudelite raamistikke ning nende üksikkomponente;
- tunneb olulisemaid ärimudeli tüpoloogiaid;
- analüüsib olemasoleva ärimudeleli elujõulisust;
- on võimeline iseseisvalt analüüsima kulu- ja tulumudeli ratsionaalsust ning tegema ettepanekuid selle parendamiseks;
- töötab grupis.
learning outcomes in the course in Eng.
After completing this course, the student:
- names and describes the major frameworks of business models;
- is familiar with the taxonomy of business models;
- analyses the viability of business model in place;
- is capable of analysing cost- and revenue models and is competent to suggest improvements in those;
- can work in a group.
- names and describes the major frameworks of business models;
- is familiar with the taxonomy of business models;
- analyses the viability of business model in place;
- is capable of analysing cost- and revenue models and is competent to suggest improvements in those;
- can work in a group.
brief description of the course in Estonian
Ärimudeli olemus ja kaasaegsete ärimudelite tüpoloogia. Ärimudeli kompondid ja nende innovatsioon. Ärimudeli elujõulisuse hindamine. Uue äriumudeli valideerimine. Nüüdisaegsed kulu- ja tulumudelid.
brief description of the course in English
The essence and the taxonomy of business models. Components of a business model. Viability assessment of a business model. Contemporary cost- and revenue models.
type of assessment in Estonian
-
type of assessment in English
-
independent study in Estonian
-
independent study in English
-
study literature
Osterwalder, A. ja Pigneur, Y. (2014), Ärimudeli generatsioon: Käsiraamat visionääridele, mängureeglite muutjatele ja mässajatele, Tallinn: Printon. (või inglisekeelne versioon)
Keeley, L., Pikkel, R., Quinn, B. ja Walters, H. (2013), Ten types of innovation, Hoboken: Wiley.
Girotra, K. ja Netessine, S. (2014), Four paths to business model innovation, HBR, juuli-august
Christensen, C.M., Bartman, T. ja van Bever, D. (2016), The Hard Truth About Business Model Innovation, MIT Sloan, september
Blank, S., & Dorf, B. (2012). The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch.
Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Strategyzer (https://www.strategyzer.com/) – Business Model Canvas ja Value Proposition Canvas arendajad, kes pakuvad tasuta ja tasulisi materjale ärimudelite kujundamiseks.
Harvard Business Review (https://hbr.org/) – Artiklid ärimudeli innovatsioonist, ettevõtlusstrateegiatest ja trendidest.
Keeley, L., Pikkel, R., Quinn, B. ja Walters, H. (2013), Ten types of innovation, Hoboken: Wiley.
Girotra, K. ja Netessine, S. (2014), Four paths to business model innovation, HBR, juuli-august
Christensen, C.M., Bartman, T. ja van Bever, D. (2016), The Hard Truth About Business Model Innovation, MIT Sloan, september
Blank, S., & Dorf, B. (2012). The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch.
Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Strategyzer (https://www.strategyzer.com/) – Business Model Canvas ja Value Proposition Canvas arendajad, kes pakuvad tasuta ja tasulisi materjale ärimudelite kujundamiseks.
Harvard Business Review (https://hbr.org/) – Artiklid ärimudeli innovatsioonist, ettevõtlusstrateegiatest ja trendidest.
study forms and load
daytime study: weekly hours
5.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
3.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
2024/2025 spring
Agnes Makk, MM - Department of Business Administration
Estonian