Strategic Service Design
BASIC DATA
course listing
A - main register
course code
MMM5520
course title in Estonian
Strateegiline teenusedisain
course title in English
Strategic Service Design
course volume CP
-
ECTS credits
6.00
to be declared
yes
fully online course
not
assessment form
Examination
teaching semester
autumn
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Õppeaine eesmärk on selgitada teenusedisainialaste otsuste langetamiseks vajalikke teooriaid, mudeleid ja meetodeid.
course aims in English
The aim of this course is to introduce the theories, models and methods that are necessary in order to make service design related strategic decisions.
learning outcomes in the course in Est.
Õppeaine läbides üliõpilane:
- kirjeldab teenusedisaini protsessi etappe;
- nimetab, millisel eesmärgil teenusedisaini organisatsioonis rakendatakase;
- omab ülevaadet, kuidas rakendatakse teenusedisaini Eesti avaliku- ja erasektori asutustes;
- kirjeldab, mida tähendab teenusedisaini strateegiline rakendamine organisatsioonis;
- koostab iseseisvalt teenusedisaini juurutamise plaani organisatsioonis;
- hindab organisatsiooni küpsust teenusedisaini rakendamisel.
- kirjeldab teenusedisaini protsessi etappe;
- nimetab, millisel eesmärgil teenusedisaini organisatsioonis rakendatakase;
- omab ülevaadet, kuidas rakendatakse teenusedisaini Eesti avaliku- ja erasektori asutustes;
- kirjeldab, mida tähendab teenusedisaini strateegiline rakendamine organisatsioonis;
- koostab iseseisvalt teenusedisaini juurutamise plaani organisatsioonis;
- hindab organisatsiooni küpsust teenusedisaini rakendamisel.
learning outcomes in the course in Eng.
After completing this course, the student:
- describes the essence of the service design process;
- names the purpose service design can be implemented in the organisation;
- has an overview how service design is applied in Estonian private and public sector;
- describes the strategic dimension of service design;
- plans independently the adoption of service design methodology in the organisation;
- evaluates service design maturity of the organisation.
- describes the essence of the service design process;
- names the purpose service design can be implemented in the organisation;
- has an overview how service design is applied in Estonian private and public sector;
- describes the strategic dimension of service design;
- plans independently the adoption of service design methodology in the organisation;
- evaluates service design maturity of the organisation.
brief description of the course in Estonian
Teenusedisaini olemus, teenusedisaini projekti juhtimise eripärad, teenusedisaini küpsusmudelid, teenusedisaini juurutamine organisatsioonis.
brief description of the course in English
Essence of service design; specifics of a service design project management; service design maturity models, strategic implementation of service design.
type of assessment in Estonian
-
type of assessment in English
-
independent study in Estonian
-
independent study in English
-
study literature
Brown, T. 2009. Change by design. Harper Business
Marc Stickdorn, Jakob Schneider (editors) ,This is service design thinking: Basics, tools, cases. Bis, 2019
This is service design doing, applying service design thinking in the real world : a practitioners' handbook / Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider], 2018
Holland, R., & Lam, B. (2014). Managing strategic design. Bloomsbury Publishing.
Marc Stickdorn, Jakob Schneider (editors) ,This is service design thinking: Basics, tools, cases. Bis, 2019
This is service design doing, applying service design thinking in the real world : a practitioners' handbook / Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider], 2018
Holland, R., & Lam, B. (2014). Managing strategic design. Bloomsbury Publishing.
study forms and load
daytime study: weekly hours
4.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
2.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
2025/2026 autumn
Jana Kukk, MM - Department of Business Administration
Estonian