Business to Business Marketing
BASIC DATA
course listing
A - main register
course code
TMM0480
course title in Estonian
Äriturundus
course title in English
Business to Business Marketing
course volume CP
-
ECTS credits
6.00
to be declared
yes
assessment form
Examination
teaching semester
spring2
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Anda ülevaade äriturunduse olemusest, terminoloogiast ja eripäradest. Arendada oskusi turundustegevuse organiseerimiseks meeskonnatöö läbi.
course aims in English
To give an overview of business to business nature characteristics and term. To give group work for organizing marketing activity skills.
learning outcomes in the course in Est.
Kursuse lõppedes üliõpilane:
--tunneb äriturunduse eripäraid, põhimudeleid ja teooriaid;
-oskab analüüsida äriturunduse erinevaid aspekte;
-suudab rakendada teooriaid ja mudeleid äriturunduse situatsioonides ;
-omab ettekujutust ärituru müügiprotsessist;
-
--tunneb äriturunduse eripäraid, põhimudeleid ja teooriaid;
-oskab analüüsida äriturunduse erinevaid aspekte;
-suudab rakendada teooriaid ja mudeleid äriturunduse situatsioonides ;
-omab ettekujutust ärituru müügiprotsessist;
-
learning outcomes in the course in Eng.
A student:
-knows the characteristics of business to business marketing;
-can analyse different aspects of business to business marketing;
-can adapt marketing activities to a business market;
-knows the selling process of business market;
.
-knows the characteristics of business to business marketing;
-can analyse different aspects of business to business marketing;
-can adapt marketing activities to a business market;
-knows the selling process of business market;
.
brief description of the course in Estonian
Äriturunduse olemus ja selle erinevus võrreldes tarbijaturundusega. Äriturul pakutavate teenuste ja toodete eripärad. Ettevõtete ostuhoiakute iseloomustamine. Sihipärase turundustegevuse organiseerimine kui klientideks on firmad. Turunduskommunikatsiooni eripärad äriturunduses.
brief description of the course in English
Characteristics of business to business marketing and it`s differences compared to consumers` marketing. Characteristics of service and products offered for business market. Purchasing attitudes. Organizing a systematic marketing activities when the clients are companies. Specialities of marketing communication in business to business marketing.
type of assessment in Estonian
Hinne kujuneb kolme komponendi põhjal:
Kirjalik kodutöö 25%;teadusartikli kirjalik kokkuvõte ja ettekanne 25%; kirjalik eksam 50%.
Kirjalik kodutöö 25%;teadusartikli kirjalik kokkuvõte ja ettekanne 25%; kirjalik eksam 50%.
type of assessment in English
The final grade is based on third components: written home assignment 25%;
summary about scientific article and presentation 25%; written exam 50%.
summary about scientific article and presentation 25%; written exam 50%.
independent study in Estonian
Kirjalik kodutöö, teadusartikli kokkuvõte ja ettekanne
independent study in English
Written home assignment, summary about scientific article and presentation.
study literature
Wright, Ray. Business-to-business marketing: a step-by-step guide. Harlow:FT Prentice-Hall, 2004.
Best J. Roger. Marketing-based Management: strategies for growing customer value and profitability. Prentice-Hall, 2004.
Best J. Roger. Marketing-based Management: strategies for growing customer value and profitability. Prentice-Hall, 2004.
study forms and load
daytime study: weekly hours
5.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
3.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
2024/2025 spring
Kristo Krumm, MM - Department of Business Administration
Estonian