Marketing Communication I
BASIC DATA
course listing
A - main register
course code
TMM2460
course title in Estonian
Turunduskommunikatsioon I
course title in English
Marketing Communication I
course volume CP
-
ECTS credits
6.00
to be declared
yes
fully online course
not
assessment form
Examination
teaching semester
autumn - spring
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Aine eesmärk on õpetada planeerima ja analüüsima kommunikatsioonialaseid valikuid, selgitada kommunikatsioonialaste otsuste langetamiseks ja tulemuste hindamiseks vajalikke teooriaid, mudeleid ja meetodeid.
course aims in English
The aim of this course is to teach how to plan and analyse communication choices, and explain the theories, models and methods for making communication decisions and evaluating outcomes.
learning outcomes in the course in Est.
Õppeaine läbinud üliõpilane:
- tunneb kommunikatsiooni teoreetilisi aluseid;
- valdab kommunikatsiooni planeerimise ja analüüsimise oskusi.
- tunneb kommunikatsiooni teoreetilisi aluseid;
- valdab kommunikatsiooni planeerimise ja analüüsimise oskusi.
learning outcomes in the course in Eng.
After completing this course, thee student:
- is familiar with the theoretical foundations of communication;
- has mastered the skills of communication planning and analysis.
- is familiar with the theoretical foundations of communication;
- has mastered the skills of communication planning and analysis.
brief description of the course in Estonian
Suhtekorraldus. Turunduskommunikatsioon. Brändi kommunikeerimine. Massimeedia. Rahvusvaheline turundus ja kommunikatsioon. Ajakirjanduse roll ühiskonnas. Poliitiline turunduskommunikatsioon. Diskursus.
brief description of the course in English
Public relations. Marketing communication. Brand communication. Mass media. International marketing and communication. The role of journalism in society. Political marketing communication. Discourse.
type of assessment in Estonian
Lõpphinne kujuneb kõigi hindamiskriteeriumide kaalutud keskmise (arvutus lähtub hindele vastavatest punktidest järgmiselt: 0=0p; 1=60p; 2=70p; 3=80p; 4=90p; 5=100p) hinde tulemusel.
10% Turundusterminoloogia valdamine kodutöös, 10% Korrektne meetodi kasutamine, 10% Turunduskommunikatsiooni kava sisu, 10% Loovus, 20% Turundusterminoloogia valdamine, 20% Mudelite ja teooriate tundmine, 10% Näitlikustamine ja 10% Analüüsi ja valiku tegemise oskus.
10% Turundusterminoloogia valdamine kodutöös, 10% Korrektne meetodi kasutamine, 10% Turunduskommunikatsiooni kava sisu, 10% Loovus, 20% Turundusterminoloogia valdamine, 20% Mudelite ja teooriate tundmine, 10% Näitlikustamine ja 10% Analüüsi ja valiku tegemise oskus.
type of assessment in English
The final grade will be the weighted average of all the assessment criteria (calculated on the basis of the number of points corresponding to the score: 0=0p; 1=60p; 2=70p; 3=80p; 4=90p; 5=100p).
10% Mastery of marketing terminology in homework, 10% Correct use of methodology, 10% Marketing communication plan content, 10% Creativity, 20% Mastery of marketing terminology, 20% Knowledge of models and theories, 10% Demonstration and 10% Analysis and selection skills.
10% Mastery of marketing terminology in homework, 10% Correct use of methodology, 10% Marketing communication plan content, 10% Creativity, 20% Mastery of marketing terminology, 20% Knowledge of models and theories, 10% Demonstration and 10% Analysis and selection skills.
independent study in Estonian
Kolme teadusartikli kokkuvõtte esitamine
independent study in English
Scientific article overview presentation
study literature
Copley, Paul Marketing communication management: concepts and theories, cases and practices. Elsevier Bu7tterworth-Heinemann, 2004.
Rossiter,J.R., Bellmann, S. Marketing communications: theory and applications.Pearson/ PrenticeHall, 2005.
Rossiter,J.R., Bellmann, S. Marketing communications: theory and applications.Pearson/ PrenticeHall, 2005.
study forms and load
daytime study: weekly hours
4.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
2.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
2025/2026 autumn