E-marketing
BASIC DATA
course listing
A - main register
course code
TMM2470
course title in Estonian
E-turundus
course title in English
E-marketing
course volume CP
-
ECTS credits
6.00
to be declared
yes
fully online course
yes
assessment form
Examination
teaching semester
autumn - spring
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Aine eesmärk on:
- tutvustada e-turunduse ja e-kaubanduse teooriaid, terminoloogiat ja trende;
- aidata üliõpilastel orienteeruda kaasaegses infotehnoloogilises ühiskonnas e-turunduse ja e-kaubanduse seisukohalt;
- anda üliõpilastele praktilisi juhiseid e-turundustegevuste planeerimiseks.
- tutvustada e-turunduse ja e-kaubanduse teooriaid, terminoloogiat ja trende;
- aidata üliõpilastel orienteeruda kaasaegses infotehnoloogilises ühiskonnas e-turunduse ja e-kaubanduse seisukohalt;
- anda üliõpilastele praktilisi juhiseid e-turundustegevuste planeerimiseks.
course aims in English
The aim of this course is to:
- introduce theories, terminology, and trends in e-marketing and e-commerce;
- help students navigate the modern information technology society from the perspective of e-marketing and e-commerce;
- provide students with practical guidance for planning e-marketing activities.
- introduce theories, terminology, and trends in e-marketing and e-commerce;
- help students navigate the modern information technology society from the perspective of e-marketing and e-commerce;
- provide students with practical guidance for planning e-marketing activities.
learning outcomes in the course in Est.
Õppeaine läbinud üliõpilane:
- kasutab asjakohaselt e-turunduse ja e-kaubanduse terminoloogiat;
- määratleb ja eristab e-kaubanduse ja e-turunduse mudeleid ning võimalusi;
- orienteerub kaasaegses infotehnoloogilises ühiskonnas e-turunduse ja e-kaubanduse seisukohalt;
- planeerib e-turunduse tegevusi, rakendades valdkonna põhipraktikaid ja põhimõtteid.
- kasutab asjakohaselt e-turunduse ja e-kaubanduse terminoloogiat;
- määratleb ja eristab e-kaubanduse ja e-turunduse mudeleid ning võimalusi;
- orienteerub kaasaegses infotehnoloogilises ühiskonnas e-turunduse ja e-kaubanduse seisukohalt;
- planeerib e-turunduse tegevusi, rakendades valdkonna põhipraktikaid ja põhimõtteid.
learning outcomes in the course in Eng.
Students who have completed the course:
- use e-marketing and e-commerce terminology appropriately;
- define and distinguish between e-commerce and e-marketing models and opportunities;
- navigate the modern information technology society from the perspective of e-marketing and e-commerce;
- plan e-marketing activities, applying the basic practices and principles of the field.
- use e-marketing and e-commerce terminology appropriately;
- define and distinguish between e-commerce and e-marketing models and opportunities;
- navigate the modern information technology society from the perspective of e-marketing and e-commerce;
- plan e-marketing activities, applying the basic practices and principles of the field.
brief description of the course in Estonian
E-turunduse ja e-kaubanduse põhimõisted. E-kampaaniate analüüsimine. E-turunduse tööriistad. E-kaubanduse mudelid ja praktilised vahendid. Digitaalsed platvormid. Analüüsimise ja planeerimise tööriistad. Mõjuisikud ja sotsiaalmeedia. Kodulehe UX/UI. SEO ja SERP. Plokiahela tehnoloogia ja DAO. AI ja tulevikutrendid.
brief description of the course in English
E-marketing and e-commerce theories. E-campaign analysis. E-marketing tools. E-marketing models and practical tools. Digital platforms. Planning and analysis tools. Influencers and social media. Homepage UX/UI. SEO and SERP. Blockchain technology and DAO. AI and future trends.
type of assessment in Estonian
seminarides osalemine (0,3), kodutöö (0,1), ettekanne (0,2), kirjalik eksam (0,4)
type of assessment in English
participating in seminars (0.3), report (0.1), presentation (0.2), written examination (0.4)
independent study in Estonian
enese- ja grupianalüüs
independent study in English
individual and collective analysis
study literature
Academical and practical study materials that contain keywords:
“E-marketing”, ”Internet marketing”, “Online marketing“, „Social media marketing“
“E-marketing”, ”Internet marketing”, “Online marketing“, „Social media marketing“
study forms and load
daytime study: weekly hours
2.5
session-based study work load (in a semester):
lectures
1.0
lectures
-
practices
0.0
practices
-
exercises
1.5
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
2025/2026 autumn
Bert Reila, MM - Department of Business Administration
English